Hi Lee, please introduce yourself to our fans!
My name is Lee and I am a Reliability Engineer at Hasbro. I have been with Hasbro for four years.
Q: What do you do?
A: Put simply, my job is to make sure Hasbro products are safe and reliable. In my role, I work closely with the product development teams to establish safety and reliability testing guidelines for every individual Hasbro product. Some of these guidelines are based on global toy regulations while others we have developed on our own based on many years of experience in the toy industry.
Q: Can you give some examples of these guidelines?
A: Sure – our guidelines include things like testing to ensure our products are free from harmful chemicals, normal use and abuse testing to ensure our products will stand the test of time, and Transportation/Distribution testing (outlined by Aurora below) to ensure our products arrive in consumer’s hands safe and sound. We also develop custom requirements for each of our items to make sure our customers are getting the experience they expect from Hasbro. Once guidelines are established, the product is tested throughout development and production to make sure we are meeting our goals.
Q: What kind of custom requirements were developed for Unicron?
A: From a quality perspective, we first thought about how our consumers would want to convert him (he is a Transformer after all). It was important that the conversion be as smooth as possible. We also knew our fans would want to display their Unicron proudly, so we needed to make sure the joints were strong enough to hold a pose. To meet these goals, we took a digital force gauge and started benchmarking the amount of physical force required to articulate each appendage and perform each conversion step. With each new model, we would fine-tune our benchmarks to optimize conversion while also preserving Unicron’s ability to pose. This was no small feat and required a lot of hard work from our Engineers and Designers in both Rhode Island and Asia. I am truly proud to get to work with such a talented team.
Q: What is the biggest challenge?
A: Unicron was a unique project in a lot of ways. I think one of the biggest challenges was meeting our Transportation/Distribution test requirements given the sheer size and weight of Unicron. After all, what good is an amazing product if it arrives broken? Luckily, our Packaging structure team was up to the challenge! AJ and Aurora did an unbelievable job of designing a package that is not only cool to look at, but also makes sure Unicron arrives safely and in one piece!