Unboxed
Transformers Victory Saber HasLab | First Look Video
Join Transformers HasLab Product Designer, Evan, as he takes you through an in-depth look of Victory Saber! On this first engineering samp...
Read moreHasLab War for Cybertron Unicron: Production Update #4
Unicron is legendary for being the most formidable villain in Transformers lore, and he and his packaging should l...
Read moreBehind-the-Design: Transformers R.E.D. (Robot Enhanced Design)
We sat down with Transformers Product Designer Manager, Lenny, for an exclusive behind-the-scenes interview about ...
Read moreBehind-the-Design: Transformers Devastator
We caught up with Transformers Engineer Mike B. who’s worked on the massive Constructicon combiner project since it...
Read moreBehind-the-Design: Transformers Quintesson Pit of Judgement Exclusive Pack
We sat down with the masterminds behind the stunning packaging of the Hasbro PulseCon Exclusive: Quintesson Pit of ...
Read moreTransformers: War for Cybertron Ark Blueprint
//Teletraan-1: Access Granted_Ark Blueprint Take an in-depth tour of the Autobots' infam...
Read moreHasLab War for Cybertron Unicron: Production Update #3
Transformers fans! We’re excited to bring you an exclusive, behind-the-scenes look at packaging and instructions...
Read moreTransformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto, Part II
!! SPOILER ALERT !! You’ve been warned. Catch our post premiere interview with Transformers: War for Cybertron Executive Producer, F.J...
Read moreTransformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto
Happy #FanFirstFriday Fans! We know you’re primed and ready for Transformers: War for Cybertron to drop on Netflix on July 30th as much as...
Read moreTransformers Deluxe Centurion Drone Weaponizer Pack
Fans asked for it. Transformers delivered! Weaponize your War for Cybertron collecti...
Read moreBehind the Design: Transformers Artist, Crimson_15
Q: How would you describe your art style? A: My art style is to draw things that c...
Read moreBehind the Design: Transformers Artist, Acky Bright
Q: How would you describe your art style? A: I started off doing graffiti. I didn’t major in art when I was in school,...
Read moreTokyo Direct x Transformers
We are beyond excited to share this new collaboration with our fans on Hasbro...
Read moreBehind the Design: Transformers Artist, Hidekichi Shigemoto
Q: You are one of the top sumi-e (Japanese ink painting) artists in the world, what about sumi-e attracted you to that...
Read moreHasLab War for Cybertron Unicron: Production Update #2
In these chaotic times, the Chaos Bringer finds order. Even working from home, our engineers are working hard to...
Read moreNYTF 2020: Brand Team Interviews
Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...
Read moreLIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event
Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...
Read moreBehind the Scenes of Transformers ’84 Comic Book Miniseries
To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...
Read moreHASLAB WAR FOR CYBERTRON UNICRON: PRODUCTION UPDATE #1
Unicron is almost ready for what we call tool start. Tool start is when we begin the process of manufacturing th...
Read more