Unboxed

Snowspeeding Through The Years

It’s hard to forget your first time seeing the Rebel Snowspeeders race across Hoth -- scouring endless miles of sn...

Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto, Part II

!! SPOILER ALERT !! You’ve been warned.   Catch our post premiere interview with Transformers: War for Cybertron Executive Producer, F.J...

Q&A with G.I. Joe Legend, Larry Hama

The word legend can be defined in a few ways: A story coming down from the past...

Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto

Happy #FanFirstFriday Fans! We know you’re primed and ready for Transformers: War for Cybertron to drop on Netflix on July 30th as much as...

Hasbro Convention Exclusives - Coming September 2020

Hasbro Pulse fans! We're so pumped to finally share the 2020 convention exclusives line up with you. We hope you're as excited as we are...

THE GHOSTBUSTERS PLASMA SERIES: COLLECT MORE THAN JUST SPORES, MOLDS, AND FUNGUS

  In 1984, the original Ghostbusters haunted movie theaters and became an insta...

Marvel Legends: New PINLESS Articulation in 2021

From the team who brought you the cutting-edge photo real process to bring lifelike likenesses to 6 inch scale come...

Snake Eyes: Deadgame -- Q&A with Rob Liefeld

Photo courtesy of Rob Liefeld     Today we’re talking to a fan-favorite a...

Behind the Design: Marvel's X-Men 20th Anniversary

So, what'd you think about the X-Men Legends figures that dropped? We sat with Dwight, Hasbro’s Senior Product Design Manager on Marvel, t...

Transformers Deluxe Centurion Drone Weaponizer Pack

Fans asked for it. Transformers delivered! Weaponize your War for Cybertron collecti...

Wait, What?! - G.I. Joe Edition

The qualifications for being a super villain running a criminal enterprise must be pretty lofty, right? Wrong! That’s just a whole lot of...

Versus: G.I. Joe Edition

Have you ever wondered how some of your favorite heroes or villains would fair in a versus match against one another? Sure – who hasn’t, ...

Where's Star Wars The Black Series Zeb?

Star Wars Rebels the television show debuted in late 2014, but the first Rebels Black Series figures didn’t hit sto...

Marvel Legends 6.16 Announcement

Behind the Design: Transformers Artist, Crimson_15

  Q: How would you describe your art style? A: My art style is to draw things that c...

Behind the Design: Transformers Artist, Acky Bright

Q: How would you describe your art style? A: I started off doing graffiti. I didn’t major in art when I was in school,...

Tokyo Direct x Transformers

We are beyond excited to share this new collaboration with our fans on Hasbro...

Behind the Design: Transformers Artist, Hidekichi Shigemoto

Q: You are one of the top sumi-e (Japanese ink painting) artists in the world, what about sumi-e attracted you to that...

The Range of the Star Wars Galaxy – Behind the Reinvention of The Black Series

The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the pa...

Marvel Legends Build-A-Figure Challenge

It's a tense contest between two Marvel Legends experts! Tony designs figure prototypes of heroes and villains thro...