Unboxed
Behind the Design: Transformers Artist, Hidekichi Shigemoto
Q: You are one of the top sumi-e (Japanese ink painting) artists in the world, what about sumi-e attracted you to that...
Read moreThe Range of the Star Wars Galaxy – Behind the Reinvention of The Black Series
The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the pa...
Read moreMarvel Legends Build-A-Figure Challenge
It's a tense contest between two Marvel Legends experts! Tony designs figure prototypes of heroes and villains thro...
Read moreMarvel Legends Virtual Backgrounds
Video chat coming up? Whether with family and friends, or for work video meetings, show you’re a Marvel Legends fa...
Read moreHasLab War for Cybertron Unicron: Production Update #2
In these chaotic times, the Chaos Bringer finds order. Even working from home, our engineers are working hard to...
Read moreBehind the Design: G.I. Joe Classified Series Artist Profile
Tracie Ching YO JOE! The G.I. Joe Classified Series action figures are...
Read moreLittle Leaps… The Evolution of Star Wars Boba Fett Helmets at Hasbro
By now, you’ve probably seen pictures of the Black Series Boba Fett Electronic Helmet. Maybe you’ve ...
Read moreBehind The Build: Creating Cosmic Toy Photography
Hasbro Digital Visual Designer, Scott, takes us on a journey behind the scene...
Read moreNYTF 2020: Brand Team Interviews
Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...
Read moreLIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event
Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...
Read moreBehind the Design: Star Wars The Black Series Snowspeeder & Dak Ralter Figure
Inspired by Star Wars: The Empire Strikes Back, we examine what it took to design the Star Wars The...
Read moreBehind the Design: G.I. Joe Classified Series Snake Eyes
Join us as G.I. Joe Product Design Manager Lenny walks through what makes the 6-inch G.I. Joe Cla...
Read moreBehind the Scenes of Transformers ’84 Comic Book Miniseries
To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...
Read moreHASLAB WAR FOR CYBERTRON UNICRON: PRODUCTION UPDATE #1
Unicron is almost ready for what we call tool start. Tool start is when we begin the process of manufacturing th...
Read moreSTAR WARS THE BLACK SERIES HYPERREAL DARTH VADER
It’s what’s inside (and out) that make this figure so special. Check out the video below for an up close look at all...
Read moreYEAH, we're fans too!
Meet Vincent, a concept acquisition manager who spends part of his day re-living his childhood. He doesn’t just col...
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