Transformers 40th Anniversary Official Giveaway Rules

Official Sweepstakes Rules

Hasbro Pulse Transformers 40th Anniversary 2024 Sweepstakes

Official Rules

NO PURCHASE NECESSARY to enter or win. Making a purchase will not increase your chances of winning. Void where prohibited by law.

The Hasbro Pulse Transformers 40th Anniversary 2024 Sweepstakes (the “Sweepstakes”) runs on Friday, April 19, 2024, from 12PM Eastern Time (“ET”) to Thursday, April 25, 2024, at 12PM ET (“Sweepstakes Period”). The sponsor of the Sweepstakes is Hasbro Promotions and Direct, Inc. (the “Sponsor” or “Hasbro”).  This Sweepstakes is not sponsored, endorsed, or administered by, or associated with Instagram or Google/YouTube. By entering the Sweepstakes, you (“Entrant” or “you”) accept and agree to follow these Official Rules. Sponsor’s clock is the official timekeeper of the Sweepstakes.

  1. Who is Eligible: The Sweepstakes is open only to legal residents of (i) the 50 United States and the District of Columbia 18 years or older as of entry date. By submitting an entry, you represent and warrant that you meet the eligibility requirements set forth in these Official Rules and agree to be bound by these Official Rules and any other requirements designated by Sponsor. The Sweepstakes is governed by United States law and is subject to all applicable federal, state, and local laws and regulations. Employees of Sponsor (Hasbro), Trafalgar and its affiliates, subsidiaries, divisions, fulfillment and advertising and promotion agencies (“Promotion Entities”), their immediate family, members (spouse, parent, child, sibling, and their respective spouses, regardless of where they reside), and those living in the same household of each such individual, whether or not related, are not eligible to enter or win. Sponsor reserves the right to verify eligibility of Entrants and Winners.
  2. How to Enter: During the Sweepstakes Period, Entrant will visit Fans will enter their email address into the required field to receive one (1) entry in the Sweepstakes random drawing. All entries must be received by 12PM ET on Thursday, April 25, 2024, to be eligible. Entrants that have opted-in may opt-out of any further communications at any time by following the opt-out instructions provided in the applicable communication.


  1. Random Drawing: There will be a total of ten (10) Winners (each a “Winner”, together “Winners”). Potential Winners will be randomly selected by a random drawing via computer process from eligible entries received throughout the Sweepstakes Period. Random drawings will be conducted at or about 5:00 PM ET on April 26, 2024. Winners will be notified via email used for the entry. If a Winner does not respond to the Sponsor’s contact within forty-eight (48) hours, Sponsor may pull an alternate entrant as a new winner. All decisions made by Sponsor on all matters relating to the Sweepstakes are final and binding. Winners will only be selected if he/she has complied with the Official Rules.
  2. Prize Information; Approximate Retail Value and Odds of Winning: Each Winner will receive one (1) Prize selected by Sponsor, in its sole discretion. Prizes are comprised of the following:



# of


Approximate Retail Value (“ARV”) in USD per Prize


 (2) tickets to the Transformers: 40th Anniversary Event




 (1) Transformers Generations HasLab Deathsaurus



Total Approximate Retail Value in the United States for all of the Prizes (“ARV”) is $2,199.90.

Travel to the event (movie) will be sole responsibility of the winners. Sponsor makes no representation or warranties concerning the appearance, safety or performance of any Prize awarded. If any one item is not available at the time of the drawing of the Winner, Sponsor reserves the right to substitute that unavailable portion of the Prize with a substitute item of equal or greater value. Additional Prize award details may be provided to the Winner at the time of the Prize notification. No substitutions or cash redemptions. In the case of unavailability of any Prize element, Sponsor reserves the right to substitute a Prize of equal or greater value.

The odds of winning depend upon the number of valid entries received in total by all Entrants. Each Winner must execute and return an affidavit of eligibility, a liability release/publicity release (except where prohibited) and any other legal documents that Sponsor may reasonably require as necessary under United States laws and regulations, within five (5) business days from notification in order to receive the Prize. Prizes are not transferable, assignable, or redeemable for cash. Sponsor, if circumstances beyond the Sponsor’s control makes it necessary to do so, may substitute an alternative Prize(s) of equal or greater value. If a Winner either fails to timely provide his or her mailing address or declines a Prize or fails to comply with any of the Official Rules, or if any Prize is returned as undeliverable, such Winner will be disqualified and an alternate winner may be chosen from the remaining pool of entries in accordance with the terms of the Official Rules at Sponsor’s sole discretion.  Where applicable, the Prizes shall be delivered by Sponsor or Sponsor’s designated agent to the Winners within the jurisdiction of the domicile provided by each Winner. For the name of the winners of the Sweepstakes write to: HASBRO PULSE TRANSFORMERS 40th ANNIVERSARY EVENT 2024 SWEEPSTAKES c/o Hasbro, Inc., 1027 Newport Ave., Pawtucket, RI  02861 by May 15, 2024. Sponsor is located at 1027 Newport Ave., Pawtucket, RI 02861.

  1. Winner Notification: All Winners will be notified by Sponsor via email associated with Entrant’s entry with additional instructions. If a Winner does not respond within 48 hours to the notification sent to his/her email account after two (2) notifications have been sent by Sponsor, such Winner will be disqualified and will forfeit the Prize. In such event, Sponsor reserves the right to award to another eligible entrant randomly selected from the remaining pool of entries in accordance with the terms set forth herein. By accepting the Prize, the Winner consents to Sponsor’s use of their name, photograph and/or likeness, address, voice, and statements made by or attributed to them in perpetuity, in any and all media now known or hereafter developed for all business purposes without additional compensation unless prohibited by law. If you object to any or all of your surname, county and winning entry being published or made available, please contact the Sponsor.
  2. Disqualification: Failure to comply with these Official Rules will result in disqualification. Further, an Entrant’s entry will be disqualified, at the sole discretion of Sponsor, if Entrant:
  • enters the Sweepstakes through any means other than described in these Official Rules;
  • attempts to disrupt the Sweepstakes, circumvent the terms and conditions of these Official Rules, or in any way tampers with any component of the Sweepstakes;
  • submits multiple entries on the same Prize in the Sweepstakes or submits entries generated or caused by script, macro or other automated means; or
  • submits an entry after the expiration of the Sweepstakes Period.

If any of the above occurs, Sponsor has the right to remedy any such action, disruption, or circumvention, and to seek damages from Entrant to the fullest extent permitted by law.

  1. Liability Release: To the fullest extent permitted by law, by participating in the Sweepstakes, Entrant agrees to forever and irrevocably release, discharge, indemnify, and hold Instagram, Sponsor, Sponsor’s licensors and each of their respective directors, officers, employees, parent companies, subsidiaries, affiliates, divisions, agencies and all Prize suppliers, harmless from any and all liability, losses, damages, rights, claims, and actions of any kind in connection with the Sweepstakes, or resulting from acceptance, possession, use or misuse of any Prize, including any activity related thereto, including without limitation to the fullest extent permitted by law personal injuries, death and property damage, and claims based on publicity rights, defamation, or invasion of privacy, whether suffered by Entrant or a third party. By entering the Sweepstakes, each Entrant agrees to abide by and accept as final the Sponsor’s decisions and waives any right to appeal.
  2. Publicity Release: To the fullest extent permitted by law, by participating in the Sweepstakes, Entrant grants Sponsor permission to use, except where prohibited by law, Winner’s name, image, likeness, and state of residence, for Sponsor’s advertising and promotional purposes in all forms of media, now or hereafter known, throughout the world and on the Internet in perpetuity, without compensation or additional consents from Entrant and prior notice, approval or inspection.
  3. Miscellaneous conditions: The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes. If for any reason this Sweepstakes is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and/or to cancel, terminate, modify or suspend the Sweepstakes.
  4. Information: BY ENTERING THE SWEEPSTAKES, ENTRANT GRANTS TO SPONSOR PERMISSION TO COLLECT, process, AND USE PERSONAL CONTACT INFORMATION provided by Entrant (INCLUDING, FOR EXAMPLE, name, date of birth, email address, MAILING ADDRESS, AND STATE of residence) AND TO TRANSFER SUCH PERSONAL INFORMATION OUTSIDE OF HIS/HER STATE/Country OF RESIDENCE TO Hasbro, Inc., in the United States, which may have different personal INFORMATION protection laws than Entrant’s STATE of residence.

Entrant may request access to and/or correction or deletion of Entrant’s personal information (in connection with the Sweepstakes) at any time by submitting such request to Sponsor’s Customer Service as set forth at Any inquiries or complaints with respect to Entrant’s personal information should also be channeled to Sponsor in this manner. Entrant further acknowledges that it will be necessary for Sponsor to store and process Entrant’s personal information for the purpose of administering the Sweepstakes, without which Entrant will not be able to participate in the Sweepstakes.

  1. Privacy: Sponsor will be collecting, processing, and using personal information provided by Entrants in accordance with Sponsor’s privacy policy. Please review Sponsor’s privacy policy at By participating in the Sweepstakes, you agree to Sponsor’s collection and usage of your personal information and acknowledge that you have read and accepted Sponsor’s privacy policy.
  2. Disclaimer.  The Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Instagram.  Entrant understands that by entering this Sweepstakes, Entrant is providing information to Sponsor and not to Instagram. ANY AND ALL COMMENTS MADE BY ENTRANTS REPRESENT SOLELY THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER.
  3. Governing Law: By entering the Sweepstakes, Entrant acknowledges and agrees that these Official Rules, the Sweepstakes, and all disputes related thereto are governed by the laws of the State of Rhode Island in United States, without regard to its conflict of laws principles.
  4. Right to Cancel Sweepstakes: Sponsor reserves the right at its sole discretion to cancel, terminate, modify, or suspend the Sweepstakes.
  5. Requesting Copies: These Official Rules can be sent free of charge to anyone who requests them via email: CustomerService@HasbroPulse.comor post: Hasbro Pulse Transformers 40th Anniversary 2024 Sweepstakes, c/o Hasbro, Inc., 1027 Newport Ave., Pawtucket, RI.