Hasbro Pulse - Cookie Policy
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Hasbro Pulse – Cookie Policy |
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(Last update: 18 July 2024) |
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1. What are cookies? |
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In this Cookie Policy, the terms "we", "us" or "our" refer to Hasbro Promotions International B.V. and its subsidiaries (together "Hasbro"). This Cookie Policy applies to information that we may collect when you use our Website: Hasbro Pulse (the "Website"). |
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We are committed to protecting your personal data in accordance with applicable data protection law. For more information on how Hasbro uses your personal data, please see our Privacy Policy. This Cookie Policy sets out the practices relating to the cookies and other similar technologies that Hasbro uses on the Website. Details of how to customise your settings can be found in the "How to manage cookies" section. However, please note that if you do so, you may not be able to use the full functionality of the Website. |
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1. what are cookies? |
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The website uses cookies or other similar technologies to collect data about your access to the website. |
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We use the term "cookies" to refer to small text files that are installed on your browser, computer or mobile device to store and sometimes track information about you. They allow the website to recognise your device. Cookies can serve various purposes: they help us to provide you with a better website by allowing us to monitor statistical data and customise the content of the website, by monitoring which pages you find useful and which you do not, and by collecting and storing information about your preferences, for example language preferences, passwords and login details. Certain cookies used by the website only last for the duration of your visit to the website and expire when the browser is closed. Other cookies are used to recognise you when you return to the website and therefore last for a longer period of time. Please refer to the "Hasbro cookies" section to check the expiry date of each cookie. |
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2. Which cookies do we use? |
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We use cookies on the website as follows: |
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Some of the cookies on this website are placed there by us ("first party cookies"), others by third parties ("third-party cookies") who provide services on our behalf. |
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The individual websites may generate the following types of cookies during your visit: |
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Strictly Necessary Cookies |
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These cookies are required to save your session and perform other activities that are strictly necessary for the operation of the website. They enable the provision of services you have specifically requested and are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, we cannot provide you with the services you have asked for, such as placing items in your shopping basket. We also use security cookies to ensure the security of the website. Because these cookies are strictly necessary for the operation of the website, you cannot refuse them. The legal basis for this processing is our legitimate interest in accordance with the GDPR. |
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You can block or delete them via your browser settings as described below in the section "How to manage cookies". However, please note that if you do this, you may not be able to use the full functionality of the website. |
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Functionality Cookies |
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Subject to your prior consent, we use functional cookies to enable the website to remember choices you make on the website (such as your username, language or the region you are in) in order to provide enhanced, more personalised features. These cookies can also be used to remember changes you have made to text size, font and other customisable parts of web pages. They may also be used to provide services you have asked for, such as watching a video or posting comments on a blog. These cookies cannot track your browsing activity on other websites. They also do not collect information about you that could be used for advertising purposes or to recognise which websites you have visited other than our website. |
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Performance Cookies |
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Subject to your prior consent, these cookies collect information about your visit and use of the website, for example, which pages you visit most frequently and whether you receive error messages from such web pages. These cookies do not collect any data that could identify you. Any data collected by these cookies is only used to improve the way the website works. We also use these cookies to gain a better understanding of the effectiveness of our media campaigns. This information is used to analyse and improve the content of the website and our campaigns and ultimately to improve the user experience. |
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Analytics cookies and cookies for personalisation |
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Subject to your prior consent, we use these cookies to gain a better understanding of how users access and use our services. The data collected typically includes information such as your IP address, internet service provider, web browser, time spent on web pages, links clicked and adverts viewed on those pages. This information is used to improve the services and the visitor experience, to find out which areas and functions of our services are popular with which visitors, and to record visitor numbers. Google Analytics |
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Subject to your prior consent, we use Google Analytics on the website, a web analysis tool from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses cookies. The information about your visit to the website that is generated by the cookie is transferred to a Google server in the USA and stored there. The anonymisation of IP addresses is activated by default. Due to IP anonymisation, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google acts as a processor and has undertaken to comply with applicable data protection law when transferring data internationally. Google uses this information on our behalf to analyse your use of the website, to compile corresponding reports and to offer further services associated with the use of the website or the Internet. Data transfer to third countries Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider in order to establish an appropriate level of data protection. Google LLC, the parent company of Google Ireland, is based in California, USA. The transfer of data to the USA and access to the data stored by Google by US authorities cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to legal remedies against access by authorities. Storage period The data sent by us and linked to cookies is automatically deleted after six (6) months. Data whose retention period has been reached is automatically deleted once a month.
Revocation You can revoke your consent at any time with future effect by accessing and cookie settings and changing your selection there. The legality of the processing carried out on the basis of your consent until your revocation remains unaffected. and changing your selection there. The lawfulness of the processing carried out on the basis of your consent until your withdrawal remains unaffected. You can also prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to refuse all cookies, this may limit the functionality of this and other websites. In addition, you can prevent the collection and processing of data generated by the cookie about your use of the website (including your IP address) by Google by selecting the appropriate settings on your browser: a. do not give your consent to the setting of the cookie or b. download and install the browser add-on to deactivate Google Analytics, which is available here: https://tools.google.com/dlpage/gaoptout?hl=eu-EN. Further information on the terms of use of Google Analytics and on Google's data protection can be found at https://marketingplatform.google.com/about/analytics/terms/en/ and https://policies.google.com/?hl=en. |
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Cookies for social networks |
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Subject to your consent, we use cookies for sharing content on social media to enable you to share content of interest on social networks. Sometimes we may display targeted adverts on these networks based on your interaction with the website. |
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3. what about other tracking technologies such as web beacons? |
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Cookies are not the only way to recognise or track visitors to the Website. We may also occasionally use other, similar technologies such as clear GIFs (sometimes referred to as "tracking pixels" or "web beacons"), browser analytics tools and server logs for similar purposes as described in this Cookie Policy and we may use them on our websites, in marketing email messages or in our newsletter and on affiliated websites to determine whether messages have been opened and links clicked. The information about cookies contained in this Cookie Policy also applies to these technologies. Often these technologies rely on cookies to function properly and, accordingly, refusing cookies will affect their functionality. |
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Clear GIFs:Clear GIFs (or "web beacons") are small electronic images that are placed on a website or in an email notification. We use clear GIFs to monitor user behaviour, place cookies, collect data, count visits, understand the use and success of campaigns, and to check whether a recipient has read and responded to an email. |
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Log Files:Log files record website activity in relation to our services and allow us to compile statistics on the browsing behaviour of our users. This information allows Hasbro to measure (among other things) the number of visitors, how often they access and use the website, recognise which pages have been visited on our website, etc. |
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Do Not Track (DNT) Signals:You may be able to set a Do Not Track (DNT) signal on your browser to indicate that you do not want your online activity tracked. Our system does not currently support DNT header fields that we receive and is unable to respond to them. However, the choices we offer you regarding the collection and use of your personal data will continue to operate as described in the Privacy Policy and this Cookie Policy, and non-essential cookies will only be set with your prior consent. .
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4. Hasbro Cookies |
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We use the cookies listed in the table below on the website. |
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What are strictly necessary cookies? |
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These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas, fast page loading time and information about shopping and checkout. |
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How can I reject/withdraw "Strictly Necessary Cookies"? |
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"As these cookies are absolutely necessary to provide you with the website, you cannot refuse them. You can block or delete them by changing your browser settings as described below under the heading "Managing your cookies". |
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Strictly necessary cookies |
Description of the |
Duration |
Provider |
Purpose |
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Optanon consent |
This cookie is set by OneTrust's cookie compliance solution. It stores information about the categories of cookies used by the website and whether visitors have given or withdrawn their consent to the use of each category. In this way, website owners can prevent cookies of the individual categories from being set in the user's browser if they have not given their consent. The cookie has a normal lifespan of one year so that returning visitors to the website can remember their preferences. It does not contain any information that can be used to identify the website visitor. |
365 days |
A trust |
Essential services |
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OptanonAlertBoxClosed |
This cookie is set by websites that use certain versions of OneTrust's cookie law compliance solution. It is set after visitors see a cookie notice, and in some cases only when they actively close the notice. It allows the website to send the notice to a user no more than once. The cookie has a lifespan of one year and does not contain any personal information. |
365 days |
A trust |
Essential services |
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consent_v1_ketch |
Saving user ID and consent decisions |
730 days |
Ketch |
Essential services |
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_swb_consent_v1_ |
Saving user ID and consent decisions |
730 days |
Ketch |
Essential services |
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_swb |
Ketch first party ID for managing consent decisions |
730 days |
Ketch |
Essential services |
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AWSALBCORS |
This domain is connected to Zendesk, which offers a range of products for customer service and customer loyalty, including live chat functions. |
7 days |
Zendesk |
Essential services |
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AWSALB |
This domain is connected to Zendesk, which offers a range of products for customer service and customer loyalty, including live chat functions. |
7 days |
Zendesk |
Essential services |
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eupubconsent |
This cookie is used by the IAB Europe Transparency & Consent Framework to store the user's consent for data collection purposes. The cookie contains an encrypted consent string that the providers involved in the framework can read and determine the user's consent. |
2914199 days |
A trust |
Essential services |
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dwsid |
Unauthenticated "session" cookie. It is only used on the HTTP side of the website that primarily tracks the shopping cart. This cookie is active for the entire duration of a user's interaction with a Storefront website. When a user authenticates in Storefront, this cookie persists so that the status of the shopping cart can be tracked when the user leaves the website. This cookie is not security relevant for an authentication session - it is more of a shopping basket tracking cookie. |
Meeting |
SFCC |
Essential services |
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dw_dnt |
This cookie checks whether a browser accepts first-party cookies. This cookie is also used to determine when a session should not be tracked. |
Meeting |
SFCC |
Data protection cookie |
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dwanonymous_* |
Random ID used to identify an unregistered buyer or a buyer who has not yet registered. It is used, for example, to track shopping basket and order activity and for analyses. It is not used for activities that take place after the buyer has registered an account. The * in the cookie name is a unique value for the website. |
6 months |
SFCC |
Anonymous customer tracking |
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sid |
SalesForce session ID. Identifies the current browsing session. The Salesforce Reference Architecture (SFRA) uses this to determine whether to display the content asset with the cookie hint. Only used by SFRA and customisations. |
Meeting |
SFCC |
SalesForce session ID |
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ts |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
1 year |
PayPal |
Payment process |
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ts_c |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
1 year |
PayPal |
Payment process |
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tsrce |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
2 days |
PayPal |
Payment process |
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nsid |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
Meeting |
PayPal |
Functional/Statistics |
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_cfruid |
Cookie for websites that use CloudFlare to identify trusted web traffic. |
Meeting |
Cloudflare |
Functional/Statistics |
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enforce_policy |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
1 year |
PayPal |
Payment process |
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l7_az |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
5 hours |
PayPal |
Payment process |
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x-pp-s |
The technology is implemented by the payment service providers on the Pulse payment page so that users can complete the payment transaction with the payment services of the selected provider. The payment service provider collects the data directly from the users concerned. The respective payment service provider is solely responsible for the use of the personal data beyond the payment transaction and controls certain aspects of the technology, such as the duration. |
Meeting |
PayPal |
Payment process |
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cqcid |
Hash ID for a non-registered buyer. |
Meeting |
SFCC |
Essential services |
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cquid |
Hashed ID for a known buyer. |
Meeting |
SFCC |
Essential services |
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oid |
Saves the last logged in org for forwarding requests. Used to log whether the cookie is present in requests from website and community guest users. |
Meeting |
SFCC |
Essential services |
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customerGroups |
This is used by the front-end app to cache a list of customer groups to which the user belongs. Example. Pulse premium user, registered user, employee, etc. |
Meeting |
SFCC |
Essential services |
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p-nx_hasbroeu |
This is used for working with Ping, the identity management integration (account creation/login). It contains the current Ping authorisation token (ptoken) and the refresh token (p-nx). They are site-specific, i.e. they have the site ID appended to the end. |
Meeting |
SFCC |
Essential services |
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p-nx_hasbrouk |
This is used for working with Ping, the identity management integration (account creation/login). It contains the current Ping authorisation token (ptoken) and the refresh token (p-nx). They are site-specific, i.e. they have the site ID appended to the end. |
Meeting |
SFCC |
Essential services |
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ptoken_hasbrouk |
This is used for working with Ping, the identity management integration (account creation/login). It contains the current Ping authorisation token (ptoken) and the refresh token (p-nx). They are site-specific, i.e. they have the site ID appended to the end. |
Meeting |
SFCC |
Essential services |
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cc-nx-g_hasbroeu |
Is used for the shopper login (user session linked to a shopping basket) in Commerce Cloud (Salesforce Shopper Login API). It contains the current authorisation token (token_) and the refresh token (cc-nx for registered users, cc-nx-g for guest users). It is site-specific, i.e. it has the site identifier appended at the end. |
2 months |
SFCC |
Essential services |
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cc-nx-g_hasbrouk |
Is used for the shopper login (user session in connection with a shopping basket) in the Commerce Cloud (Salesforce Shopper Login API). It contains the current authorisation token (token_) and the refresh token (cc-nx for registered users, cc-nx-g for guest users). It is site-specific, i.e. it has the site identifier appended at the end. |
2 months |
SFCC |
Essential services |
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cc-nx_hasbrouk |
Is used for the shopper login (user session in connection with a shopping basket) in the Commerce Cloud (Salesforce Shopper Login API). It contains the current authorisation token (token_) and the refresh token (cc-nx for registered users, cc-nx-g for guest users). It is site-specific, i.e. it has the site identifier appended at the end. |
Meeting |
SFCC |
Essential services |
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token_hasbrouk |
Is used for the shopper login (user session in connection with a shopping basket) in the Commerce Cloud (Salesforce Shopper Login API). It contains the current authorisation token (token_) and the refresh token (cc-nx for registered users, cc-nx-g for guest users). It is site-specific, i.e. it has the site identifier appended at the end. |
Meeting |
SFCC |
Essential services |
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token_hasbrous |
Is used for the shopper login (user session in connection with a shopping basket) in the Commerce Cloud (Salesforce Shopper Login API). It contains the current authorisation token (token_) and the refresh token (cc-nx for registered users, cc-nx-g for guest users). It is site-specific, i.e. it has the site identifier appended at the end. |
Meeting |
SFCC |
Essential services |
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usid_hasbrouk |
This is used by the Commerce Cloud API and stores a unique user ID for the shopper's login session that is associated with the known customer or guest customer. |
Meeting |
SFCC |
Essential services |
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usid_hasbrous |
This is used by the Commerce Cloud API and stores a unique user ID for the shopper's login session that is associated with the known customer or guest customer. |
Meeting |
SFCC |
Essential services |
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What are functional cookies? |
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These cookies help us to customise our website for you by remembering your website settings, e.g. that certain cookies have been rejected. |
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How can I reject/withdraw functional cookies? |
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You can withdraw your consent to the use of cookies at any time with effect for the future. Please follow the instructions below under the heading "Managing your cookies". |
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Functional cookies Cookie name |
Description of the |
Duration |
Provider |
Purpose |
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AWSELB |
This domain is connected to Optimizely, a platform for A/B testing and personalisation of websites. The cookies are used to measure the performance and effectiveness of different website designs. |
Meeting |
Optimal |
Functional/Statistics |
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AWSELBCORS |
AWS Classic Load Balancer Cookie.Load Balancing Cookie: Used to assign the session to the instance. Same value as AWSELB |
Meeting |
Optimal |
Functional/Statistics |
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cf_clearance |
Used to verify that the user is not a bot; the user/system has successfully completed a task |
1 year |
SFCC |
Functional/Statistics |
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cid_hasbrouk |
This contains the unique customer ID that Salesforce uses to store customer records. We use it for various activities in the Salesforce API for registered users. |
Meeting |
SFCC |
Functional/Statistics |
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__cq_dnt |
Cookie in connection with the embedding of content from billabong.com. Indicates that the browser has opted out of CC Einstein tracking for this website. Commerce Cloud sets it on each page response based on the value of the corresponding session |
Meeting |
SFCC |
Functional/Statistics |
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dwac_* |
Saves the following data for analysis purposes: session ID, report suite name, customer ID of the buyer, source code group ID (encrypted), currency mnemonic and time zone. The * in the cookie name is a unique value for the website. |
Meeting |
Optimal |
Functional/Statistics |
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_help_centre_session |
This cookie supports the session for the Zendesk guide. |
Meeting |
Zendesk |
Functional/Statistics |
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optimizelyRumLB |
Controls the attributes of the AWSELB cookie (e.g. SameSite and Secure). |
Meeting |
Optimal |
Functional/Statistics |
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optimizelyOptOut |
Preference for the deregistration of transactions. |
1 year |
Optimal |
Functional/Statistics |
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_sp_id.* |
Domain cookie for collecting user event data from the client-side level of the website. |
2 years |
Yotpo |
Functional/Statistics |
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{sp_ses* |
Session cookie for the collection of user event data from the client-side level of the website. |
Meeting |
Yotpo |
Functional/Statistics |
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__zlcid |
This domain is owned by Zendesk. This special domain for the company ensures that all Zendesk functions and functionalities are correctly added to the website. |
Meeting |
Zendesk |
Functional/Statistics |
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__zlcstore |
This cookie is used to store the Zopim Live Chat ID, which is used to identify a device across multiple visits and also across a single chat session. |
Meeting |
Zendesk |
Functional/Statistics |
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What are targeted cookies? |
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These cookies are used to make adverts more relevant to you. For example, they prevent the same advert from appearing again and again, ensure that adverts are displayed correctly for advertisers and, in some cases, select adverts based on your interests. |
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How can I reject/withdraw targeting cookies? |
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You can withdraw your consent to the use of cookies at any time with effect for the future. Please follow the instructions below under the heading "Managing your cookies". |
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Targeted cookies Cookie name |
Description of the |
Duration |
Provider |
Purpose |
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_fpb |
Used by Facebook to deliver a range of advertising products such as real-time bidding from third parties |
90 days |
Meta |
Advertising |
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__kla_id |
If JavaScript is enabled, this cookie can track and identify visitors to the website using an automatically generated ID. This cookie may temporarily contain personally identifiable information. Once a visitor is identified, the cookie can share their data with Klaviyo. A visitor may be identified when they: complete a Klaviyo registration form or click on a link in a Klaviyo email or SMS message. |
730 days |
Klaviyo |
Tracking |
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5. how you can manage cookies |
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Even if you have consented to the use of cookies as described above, you can withdraw your consent to the future use of cookies at any time. To do so, please adjust your consent settings with the help of the cookie settings provided by Hasbro. In your browser settings, you can also generally block cookies, remove existing cookies or change your cookie settings. |
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If you do this, you may still be able to browse our website, but certain features will not work. are available. |
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In the help menu of your browser, you will normally find information on blocking cookies or changing the cookie settings. The necessary steps vary depending on the browser. |
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You can also restrict cookies that have been collected from your mobile device or via your mobile device for the purpose of providing online behavioural advertising. To do this, open your device settings and move the slider "Allow apps to request tracking" (for iOS devices if you have previously activated this function) or "Disable personalisation of advertisements" (for Android devices). |
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Your browser gives you the option of deleting the cookies that have been stored in your browser. This function is often called "delete cookies". Deleting the cookies on a browser on a specific device does not automatically delete the cookies on another device. To do this, all browsers must be processed individually using this function. |
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You can also find out more about cookies at www.allaboutcookies.org, for example useful additional information about cookies and how to block cookies in the various browsers. |
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Some of the companies we work with to provide you with targeted advertising at your prior request participate in the Digital Advertising Alliance ("DAA") or the Network Advertising Initiative ("NAI"). For more information about targeted advertising provided by these companies and how you can opt out of having your information used by these companies in this way, please visit www.aboutads.info/choicesto opt out for companies participating in the DAA or www.networkadvertising.org/choicesto opt out for companies participating in the NAI. Opting out means that the selected participants should no longer provide you with certain targeted advertising. |
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If you wish to opt-out of third party matched ads, please contact us following the instructions in the "Where can I find more information?" section and indicate that you wish to opt-out of matched ads. We will then request that the relevant party not provide you with matched adverts based on the information we have provided. Alternatively, you can contact the relevant party directly to opt out of such adverts. We are not responsible for the functionality of or compliance with third party opt-out options or programmes or the accuracy of third party statements about their opt-out options or programmes. You have the right to give instructions regarding the processing of your data after your death, subject to the formal designation of a trusted third party or, by default, a legitimate heir and compliance with applicable laws under your jurisdiction. |
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6. how often is this cookie policy updated?? |
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We may update this Cookie Policy from time to time, for example, to notify you of changes to the cookies we use or for other operational, legal or regulatory reasons. Therefore, please visit this Cookie Policy regularly to keep up to date with our use of cookies and related technologies. We will inform you of any significant changes via the website. |
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The date of the last update is stated at the top of this cookie policy. |
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If you have any questions about this cookie policy, our use of cookies or other technologies, you can contact us as follows: |
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Address: |
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Hasbro Promotions International B.V., 1101 EE Amsterdam, The Netherlands |
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E-Mail: dataprivacy@hasbro.com |